Creative that’s Purpose-Powered.
Intents & Purposes partners with brands, agencies, and nonprofit organizations to deliver ethically grounded branding, marketing, and communications.
Proud to work with organizations doing
world-changing work.
Meet I&P’s founder.
Awarded creative director, designer, author, and founder of Intents & Purposes, Kelly Small helps organizations develop high-performing creative rooted in ethics, inclusion, and impact.
Author of the bestselling The Conscious Creative, Kelly’s work spans global brands and nonprofits, and their research has been recognized with a Governor General’s Gold Medal.
Featured.
Photo by Counterprint Books UK
Get a copy of The Conscious Creative at your local bookstore, Indigo, or Amazon and dig into an actionable guide to creating purposeful and industry-changing work.
“We have benefited greatly from their addition to the team…a dynamic crew who bring energy, innovation and integrity to the table while often exceeding on key campaign results. I couldn't recommend them more strongly.”
— Beth Sharpe, Communications Director for World Animal Protection
Questions, answered.
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Intents & Purposes is a Canadian creative agency based in Toronto, partnering with nonprofits, agencies, and purpose-led brands across branding, marketing, and communications. Intents & Purposes works across North America.
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Intents & Purposes offers branding, campaign development, communications, and strategic advisory. Work can include positioning, messaging, creative direction, fundraising creative, integrated campaigns, content, and brand expression across channels.
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Yes. Intents & Purposes works with nonprofits, charities, and other mission-driven organizations looking for thoughtful, effective creative rooted in strategy, ethics, and impact.
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Intents & Purposes partners with nonprofits, cultural organizations, agencies, institutions, and purpose-led brands. The common thread is a commitment to meaningful work and a high bar for creative quality.
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Intents & Purposes brings bespoke teams, strategy, ethics, and creative judgment together. The work is designed to look strong, perform well, and to reflect deeper care around representation, accessibility, trust, and long-term impact.
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Get in touch through the contact page with a few details about your organization, goals, timeline, and scope. From there, we can recommend the right next step.