Creative that’s purpose-powered.
Intents & Purposes is a creative studio partnering with brands, agencies, and nonprofit organizations to deliver ethically grounded branding, marketing, and communications.
We deliver breakthrough creative with a conscience.
We partner with organizations that care deeply about both impact and craft, bringing ethics, strategy, and creative judgment together to guide what gets made — and why.
Award-winning creative director, designer, author, and founder of Intents & Purposes, Kelly Small helps organizations develop high-performing creative rooted in ethics, inclusion, and impact. Author of the bestselling The Conscious Creative, Kelly’s work spans global brands and nonprofits, and their research has been recognized with a Governor General’s Gold Medal.
Meet the founder.
Featured.
Photo by Counterprint Books UK
Grab a copy of The Conscious Creative at your local bookstore, Indigo, or Amazon and dig into the actionable guide to creating purposeful and industry-changing work.
Purpose in partnership.
We work with brands, agencies, and nonprofit organizations that reflect our belief that creative is strongest when it’s grounded in conscience and craft. Below is a rotating selection of recent collaborators.
