Creative that’s purpose-powered.

Intents & Purposes is a Toronto-based creative agency partnering with brands, agencies, and nonprofit organizations to deliver ethically grounded branding, marketing, and communications.

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Proud to work with organizations doing
world-changing work.

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Who We Are

Intents & Purposes is a purpose-driven creative studio combining big agency thinking with the care of a small, senior-led team.

We help organizations find clarity and show up in ways that resonate through strategy, brand, and campaigns grounded in curiosity, equity, and real responsibility to the people they reach.

Photo by Julie Riemersma

Meet the Founder

Award-winning creative director, designer, author, and founder of Intents & Purposes, Kelly Small helps organizations develop high-performing creative rooted in ethics, inclusion, and impact.

Author of the bestselling The Conscious Creative, Kelly’s work spans global brands and nonprofits, and their research has been recognized with a Governor General’s Gold Medal.

Meet Kelly

Featured.

The conscious creative practical ethics for purposeful work published by house of anansi a white book with a blue and orange venn diagram by Kelly Small

Photo by Counterprint Books UK

Get a copy of The Conscious Creative at your local bookstore, Indigo, or Amazon and dig into an actionable guide to creating purposeful and industry-changing work.

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“We have benefited greatly from their addition to the team…a dynamic crew who bring energy, innovation and integrity to the table while often exceeding on key campaign results. I couldn't recommend them more strongly.”

— Beth Sharpe, Communications Director for World Animal Protection

Questions, answered.

  • Intents & Purposes is a Canadian creative agency based in Toronto, partnering with nonprofits, agencies, and purpose-led brands across branding, marketing, and communications. Intents & Purposes works across North America.

  • Intents & Purposes offers branding, campaign development, communications, and strategic advisory. Work can include positioning, messaging, creative direction, fundraising creative, integrated campaigns, content, and brand expression across channels.

  • Yes. Intents & Purposes works with nonprofits, charities, and other mission-driven organizations looking for thoughtful, effective creative rooted in strategy, ethics, and impact.

  • Intents & Purposes partners with nonprofits, cultural organizations, agencies, institutions, and purpose-led brands. The common thread is a commitment to meaningful work and a high bar for creative quality.

  • Intents & Purposes brings bespoke teams, strategy, ethics, and creative judgment together. The work is designed to look strong, perform well, and to reflect deeper care around representation, accessibility, trust, and long-term impact.

  • Get in touch through the contact page with a few details about your organization, goals, timeline, and scope. From there, we can recommend the right next step.

Let’s make something
meaningful together.

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