Canada’s Purpose-Driven Creative Agency for Branding, Marketing & Comms.
Intents & Purposes partners with major brands, agencies, and nonprofits to deliver ethically grounded, craft-forward design and strategic leadership.
Creative impact
with a conscience.
We partner with agencies and organizations that care deeply about both impact and craft, bringing ethics, strategy, and creative judgment together to guide what gets made and why.
Meet the founder.
Award-winning creative director, designer, author, and founder of Intents & Purposes, Kelly Small helps organizations develop high-performing creative rooted in ethics, inclusion, and impact. Author of the bestselling The Conscious Creative, Kelly’s work spans global brands and nonprofits, and their research has been recognized with a Governor General’s Gold Medal.
Featured.
Photo by Counterprint Books UK
Grab a copy of The Conscious Creative at your local bookstore, Indigo, or Amazon and dig into the actionable guide to creating purposeful and industry-changing work.
Purpose in partnership.
We work with brands, agencies, and nonprofit organizations that reflect our belief that creative is strongest when it’s grounded in conscience and craft.
“We have benefited greatly from their addition to the team…a dynamic crew who bring energy, innovation and integrity to the table while often exceeding on key campaign results. I couldn't recommend them more strongly.”
— Beth Sharpe, Communications Director for World Animal Protection
Frequently Asked Questions
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Intents & Purposes is a Canadian purpose-driven creative agency offering branding, marketing, communications, and advisory services for organizations that care about both impact and craft.
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Intents & Purposes provides strategic creative support across brand strategy, creative direction, design, messaging, campaigns, communications, and ethics-informed advisory.
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Intents & Purposes partners with brands, agencies, and nonprofit organizations looking for thoughtful, high-performing creative rooted in strategy, inclusion, and impact.
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Yes. Intents & Purposes works with nonprofit organizations and mission-driven teams to strengthen branding, marketing, fundraising communications, campaigns, and audience connection.
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Intents & Purposes brings ethics, strategic clarity, and creative excellence together. The work is designed not only to perform, but to reflect deeper care around representation, accessibility, power, and purpose.
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Get in touch through the contact page to share your goals, timeline, and scope. From there, the right next steps can be crafted together.