Change-making work in more ways than one.

Bespoke teams and full service creative that transforms bottom lines and helps effect change.

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We’re a consultancy and network of diverse, values-driven communications talent.

kelly small founder of intents and purposes inc

Our Founder and Chief Creative Officer

Our Founder and Chief Creative Officer, Kelly Small is the bestselling author of The Conscious Creative: Practical Ethics for Purposeful Work and an award-winning creative director, designer, writer, and educator. Kelly’s career, now driven by the pursuit of practical action toward ethical, inclusive, and sustainable futures, began as a crisis of ethics as a creative director in advertising.

Now, with nearly 20 years of leading nonprofit and commercial brands to proven success, Kelly’s driving philosophy is that, with intentional incremental change, purposeful work can happen anywhere.

Kelly works with organizations of all ilks to provide senior design direction, strategic creative leadership, ethical design education, and thoughtfully co-created approaches to address communications and wicked problems alike.

A Master of Design graduate and affiliated design researcher with Emily Carr University, Kelly is also a professor of design ethics at the George Brown School of Design and mentor with The RGD and OCAD University. Kelly is currently writing a follow-up book to be published in 2024.

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Let’s make stuff that matters, yeah?