CNIB: Deliver Freedom
EXECUTIVE CREATIVE DIRECTOR, COPYWRITER
Centred on immersing audiences in the elation and freedom of the long-awaited delivery of a CNIB Guide Dog, this collection of animated vignettes fostered a critical connection between donors and beneficiaries with sight loss.
CNIB’s year-end campaign used animated video and share-worthy static images across social media to support donor acquisition, stewardship and renewal.
The campaign boosted fundraising across key year-end moments, raising $130,000 past the goal. The Giving Tuesday email series alone raised 51% of donations for the campaign.
