CarbonRun: Carbon removal by rivers, for life
BRANDING | DESIGN | CREATIVE DIRECTION | COPYWRITING
Halifax-based CarbonRun’s decades-long research uncovered a breakthrough solution to a worsening climate crisis. Removing atmospheric carbon is imperative and simply reducing emissions isn’t enough — we must remove carbon from the sky. CarbonRun discovered how to use the natural power of rivers to permanently remove CO₂ from the atmosphere.
The team came to Intents & Purposes with deep research, a team of world-leading climate scientists, a commitment to collaboration with Indigenous communities, and a need for branding and communications that would introduce this breakthrough Negative Emissions Technology to potential partners, purchasers, and investors.
We worked together to develop a holistic brand identity, key messaging, investor pitch deck, and core design elements that embody notions of clean waterways, earth’s natural cycles, speed, as well as a brand mark and typography that do justice to this progressive, transformational climate technology.
