Fido: Unleash Your Music

DIGITAL CREATIVE DIRECTOR

 

Fido Mobile was launching a massive, differentiating offer, 2 years of Spotify Premium — free. Forget TV. We launched with big jams and Canada's first 360˚ spot. Fans adored it, with viewership upwards of 5 million.

This YouTube-centric campaign saw staggering engagement and build brand love like we hadn’t seen. With hidden easter eggs, memes, and mind-blowing technology, our audience were in love.

Supported by a significant digital ad buy and a central mobile-first immersive video and the hottest tracks of the moment, we transformed what users believed about Fido Mobile.

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