Honr: Your Body & Every Body
DESIGNER | WRITER | CREATIVE DIRECTOR
Clean, safe, and inclusive personal care brands are trending, and for good reason. Beauty products are made with over 10,000 chemical ingredients — many of which are linked to cancer, endocrine disruption, and reproductive damage. Honr Labs Inc. reached out with nothing but a delicious-smelling, ultra-clean formula for a suite of face-care essentials and our project began.
Providing identity and package design, as well as support in strategic positioning, this iconic and ultra-minimalist brand came to centre on values of healthful self-acceptance and inclusivity. The identity and packaging was mindfully produced, with attention to carbon footprint and designing in moderation (an action for ethical practice in The Conscious Creative).
The high contrast, gender neutral design aims to appeal to all consumers, bodies, and identities. Its bold and sophisticated logo elicits self-assuredness and authenticity. The logotype’s curvy serifs and thick stroke weights offer an evocative but friendly energy that establishes high end appeal while remaining warm and inviting.
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The entrepreneurs behind Honr where so happy with the results of their branding exercise that when they launched their newest endeavour they hired me again.