Oxfam: Pay Power Forward
DIGITAL CREATIVE DIRECTOR
Rooted in the insight that progress in the power and rights of women is not equally shared, the campaign leaned into inspiring those with privilege to pay that power and wealth forward toward global equality.
Oxfam’s year-end campaign focused on two distinct moments: Giving Tuesday and Tax Recovery time using digital ads and a series of emails with goals of acquisition of new donors and continued stewardship of existing donors.
This campaign saw the highest number of donations and total revenue compared to the previous two years, and an average gift 16.35% higher than the target.
