Active Humans
DESIGN | COPY | CREATIVE DIRECTION
West-coast entrepreneurs Active Humans have a penchant for holistic healthy living and sustainability. The team had developed an ultra-clean deodorant that required a brand story, identity, and packaging that reflected their values and the vibes of Kelowna, B.C.
The brand identity is naturally-inspired with an ultra-premium colour palette. The logo combines an active heartbeat with mountain range and ocean to create a logo that embodieshealthful activity and honours the brand’s west coast Canadian roots.
Sophisticated typography combined with an original brand mark and coastal energy provides a high-end and ownable brand unique to the category and positioned for growth.
