Naomi Klein x The Leap: A People’s Bailout
EXECUTIVE CREATIVE DIRECTOR | DESIGN | COPY
If you’ve heard of The Leap Manifesto, you’ll recognize the values infused in this project — a bold and demanding cry for equity and citizen participation as the world looks to a post-pandemic future.
The campaign and accompanying website guides users through demands: a green and just recovery following the COVID-19 pandemic across healthcare, housing, work, transportation, and food.
Leaning on a bold declarative headline, vibrant colours, high contrast, and dynamic images of organizers, the work elevates and shares critical concepts about the possibility of transformation in tragedy.
