World Vision: No Child For Sale
CREATIVE DIRECTOR | ART DIRECTION | COPY
World Vision needed a strong, secular call to action to end child slavery all over the world. Lurking behind common consumer goods like coffee, chocolate, and clothing, the problem was worse than we could have imagined. We needed a rallying cry to help wake up the world.
This 360 campaign transformed Canadians’ awareness about child trafficking. We made them care about this hidden humanitarian issue by boldly juxtaposing consumer culture with the reality of children being bought and sold.
The campaign reached 1 in 3 Canadians, won multiple golds and received a best of show, among others. The idea was so successful, it continued for 5+ years after its initial inception.
Fun fact about No Child For Sale
Unbeknownst to me, a subsequent agency I worked for had been provided the original NCFS creative assets to develop a fundraising campaign years after launch. When I shared my portfolio in the interview process they exclaimed, “That was you?!”