Schick: Becoming My Dad
CREATIVE DIRECTOR
An insight surfaced. A huge percentage of young men weren't making their own decisions about the razor they used. Turns out, they were using whatever razor they saw in the hands of their fathers.
We joined forces with the hilarious folks at Second City and secured millions of views to effectively expose why 'doing as Dad does' is not always the best approach.
The award-winning integrated campaign was centred on YouTube comedy skits and saw executions across digital, social, in-store and out of home.
