GM: Best Cruze Ever
DIGITAL CREATIVE DIRECTOR
Test drives are over — Best Cruzes, however? Those are the experiences capable of converting casual young drivers into loyalists of the GM brand. It doesn’t hurt that we partnered with a celeb influencer to show audiences how it’s done.
The big idea brought lucky drivers a road-trip-inspired, text-enabled, super fun, totally customized, snack-filled-car-karaoke-gif-making adventure of a lifetime.
Digital ads and content featuring Gunnarolla drove audiences to text our car (no, really!), drop in to a Queen W. pop-up, and sign-up for the Best Cruze Ever.
