LEGO: Nexo Knights
DIGITAL CREATIVE DIRECTOR
A massive new LEGO set was about to hit shelves and we were tasked with getting kids pumped while nudging them to download the Nexo Knights app.
The solution was a gestural web-based game and accompanying YouTube campaign that introduced kids to awesome new characters and prepped them for the fun to come when the new set was released.
We shot a :15 spot showing the accelerometer-enabled game we developed and audiences viewed and downloaded the exciting new app in droves.
