Praise and reviews for The Conscious Creative

“Thoughtful, practical, and irreverent, Kelly Small provides a blueprint for creatives to approach their work ethically and an irrefutable case for fusing one’s personal values and professional endeavours. I am honoured to count Kelly Small among the most exceptional alumni of Emily Carr University and to witness the positive impacts of their groundbreaking research. The Conscious Creative is essential reading for every person aspiring to build a more responsible practice and a must-have for emerging and student designers, artists, and makers.” — Dr. Gillian Siddall, president and vice-chancellor, Emily Carr University of Art + Design

“As creatives we influence how people understand and interact with the world, what paths they can follow into our shared future. The Conscious Creative lays the foundation for not only why but how creatives can apply ethics to their practice and hold themselves accountable to their work and their role in society. Rooted in ethics, Kelly Small’s book is a boost of radical optimism for anyone who looked at the world and thought, ‘We can do better, and I think I know how!’” — Morten Rand-Hendriksen, Senior Staff Instructor, LinkedIn Learning

“All creative acts change the world, for better or worse, and all creative work for corporations contains an ethical component, which always extends beyond maximizing shareholder value. A playbook for creative thinkers who want to act professionally and ethically, because it shouldn’t be an either-or choice.” — Faris Yakob, founder of Genius Steals and author of Paid Attention

“Kelly Small offers hope to creatives who want to craft a sustainable, inclusive, and just practice within the capitalist framework of commercial design. If you are searching for a moral compass, this little book of big actions may be just the tool you are looking for.” — Ellen Lupton, designer, curator, and author of Design Is Storytelling

“Ninety-five percent of the designers who have ever lived are alive today. It’s up to us to decide what our profession will be about. With this refreshingly approachable book that leans into turning intent into action, Kelly Small is breaking new ground that helps us all choose to lead. You won’t be able to not put this book down, because you’ll be tempted to interrupt your reading to take action.” — David Berman, RGD, FGDC, CPWA, author of Do Good Design: How Design Can Change Our World

“In The Conscious Creative: Practical Ethics for Purposeful Work, Small challenges “conscious creatives” everywhere to permeate our work—hindered and/or tainted as it is by the seemingly immovable forces of capitalism—with an ethical dimension that is committed to affecting change in any way we can. Helpfully structured in four sections that outline different courses of action (personal, economic, social, and environmental), Small offers up ways (big and small) to be conscious and seek justice without having to just throw up our hands and Walden it. Funny and in no way sanctimonious, Small not only acknowledges but actually insists upon the inevitability of our complicity in systems that are all but impossible for us to get outside of—and so they suggest ways we might transform them from the inside out.” — Dr. Shannon Minifie, CEO of Box of Crayons

“There is no better time for a book like The Conscious Creative to guide us through the uncomfortable work of challenging the creative status quo. I have no doubt that this essential reading will revolutionize the design industry.” — Ailsa M. Blair, design leader

“Put this book by Kelly Small on your bookshelf where the design industry’s non-existent code of ethics should be. Read it. Give it to design students and design schools. Give it to your friends who get excited about their new jobs at ethically questionable companies. And honestly, The Conscious Creative is not just for designers; it’s also relevant for marketers, content writers, advertisers, founders, and anyone who works as part of buying and selling in a capitalist world. This vital book makes a clear and compelling argument about why creatives need to make a non-negotiable commitment to ethics, and it’s filled with numerous accessible strategies for how to put those ethics into action.” — Kat Vellos, designer, facilitator, and author of We Should Get Together: The Secret to Cultivating Better Friendships

“A vast toolbox of fantastic ideas that I will use in my work and share with others. I know that The Conscious Creative will change how I create and that my work will only get better after reading Kelly Small’s words.” — Bif Naked, recording artist, activist, and author of I, Bificus

“In this time of massive social, economic, political, and environmental change, no designer — or anyone for that matter — should be without this essential volume on their bookshelf.” — Niamh Redmond, research and design leader

“A must-read for all creatives or anyone interested in the #marketingwithpurpose movement.” — Geoffrey Colon, Head of Brand Studio, Microsoft Advertising

“I was blown away by Kelly Small’s take on how we all can create more purposeful marketing work by being aware of ourselves and our work.” — Michael Abata, Cultural & Consumer Senior Futurist, Target

“If you want to have good intentions not just in theory but in practice, this book is the clear-eyed guide you need. Here’s how to do work that’s ethical and purposeful, no matter what capitalism throws at you.” — Michael Bungay Stanier, author of The Coaching Habit

“The Conscious Creative is the Strunk & White of ethical creative work.” — Robert J. Wiersema, author of Before I Wake

“Kelly Small’s experience as a former creative director provides valuable insight … Small’s thorough breakdown of ethical concerns in the workplace can benefit anyone wanting to grow as an ally in a nation rife with issues of disparity.” — Cascade

“What Kelly Small brings to the table is a healthy dose of both inspiration and practicality … Kelly Small’s personal story is an inspiration in itself, shared throughout the book with candour and courage. If you’re a creative searching for cleaner, healthier, and socially just ways to practice, you’ll not find a better place to start looking. And the timing couldn’t be better.” — Applied Arts

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