Campbell’s x Movember: Feed Your Mo
INTEGRATED CREATIVE DIRECTOR
Campbell’s Chunky Soup and their social impact partner Movember wanted to build the success of the first year of the Feed Your Mo campaign by bringing us back a second time. Featuring an all-new all-Canadian ingredients list, Mo’d In Canada was born.
Exceeding objectives and expectations for a second year in a row, Mo’d In Canada engaged audiences with a country-wide Campaign to design Canada’s next Canadian flavour of Chunky Soup — can and all. The best part? A chunk of the proceeds went straight to the Movember Foundation.
With world-class photography by Matt Barnes, we featured diverse mo bros in classic Canadian gear, grew the brand with a critical target, and forged a social impact partnership that supported cancer research and mental health.
Fun fact about Feed Your Mo
The team won gold in the Campbell’s marketing awards for the original Feed Your Mo: Eating for Two, and Feed Your Mo II: Mo’d In Canada.