The Body Shop Legacy

CREATIVE DIRECTOR AND DESIGNER

 

The Body Shop was launching a new flagship store and needed a concept that celebrated their incredible advocacy work over the years. Following research and collaboration along with the strategy folks at Tough Love, Legacy was born.

Focusing on throwback motifs and bold typography, The Body Shop Legacy brought back timeless favourite products and famous vintage-inspired tees as well as a brand new ‘Choose Change’ design.

The work was a labour of love for a brand that has held many of our hearts since, well, 1976 or — for me — the Satsuma and Hemp handcream of the 90s.

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